This is a guest post by Steve Kosch, a former ABC and CNN anchor (that’s him on the left), and a globally recognized expert communication skills trainer. For 10 more awesome tips to help you “Nail It” in your next presentation, go to mediatrainingnetwork.com
If you’re looking to lead a cause or movement, spread your influence or do any kind of marketing online, you need to sharpen your communication skills and your presentation skills. These are similar but uniquely different.
In today’s online world, once people have heard of you, they turn to Google and instantly read about you or watch your videos. The materials you produce (your media) broadcast who you are.
What you say on podcasts, blog posts, and webinars are all media that reflect your presence, your brand. Some call it executive presence or charisma. This vibe quickly lets people experience your brand and decide if they like you. Everything you post must display your authenticity; because people can tell if you are faking it.